At The Skin Diary, we know how important it is for you to look after your patients and manage your business, which is why we created a skincare brand with you in mind. A simple yet research-backed premise that takes the guesswork out of adding complementary skincare into your clinic. The Skin Diary allows you to expand your clinic effectively using skincare through three core elements.
1. Patient retention
Bespoke skincare is a core element of patient retention for a few reasons. The first is simple: patients stick with skincare that works. The Skin Diary is guaranteed to deliver this with world-renowned dermatologists carefully selecting gold-standard ingredients used in a smart skin cycling system. Second is the success of complementary skincare. Introducing prescription skincare alongside in-clinic procedures boosts patient results — by tackling skin ageing, hyperpigmentation and uneven texture — leading to superior outcomes when compared with in-clinic procedures alone.
The third element is eliminating decision fatigue for patients. With so much choice out there (often surrounded by pseudo-science), patients find it difficult to trust and stick to one routine, causing a lack of results and retention. The Skin Diary’s subscription model resolves this. Finally, delegating at-home skincare to The Skin Diary allows clinicians to focus more on refining existing in-clinic treatments and introducing new, innovative procedures. When patients see the benefits of treatments and at-home skincare working in tandem, clinicians become highly dependable and retention increases — as does revenue.
2. Off-load prescription management
Prescription management takes up time and resources that could be spent elsewhere, which is exactly why we offer it as part of The Skin Diary ‘Chapters’ programme. Let us handle the at-home patient management so that you can focus on providing more in-clinic treatments and procedures. The Skin Diary offers a 7-day, dermatologist-led personalised prescription skincare routine delivered straight to patients’ doors with consistent expert check-ins and progress tracking.
3. Clinician education
The most lucrative clinics are the ones that never stop learning. Being at the forefront of the latest in skincare science is a powerful way to give your clients an added point of difference with their care. We believe that in-clinic treatment and at-home skincare go hand-in-hand with ongoing research and education, that’s why The Skin Diary offers dermatological support to all affiliated clinicians, helping you and your patients. Clinics leading the way with skincare science understand that education is a need-to-have, not a nice-to-have, which ultimately increases clinic revenue.
Education in action
We held a successful symposium in association with The University of Manchester held at the British Association of Dermatologists on 30th May 2024. This offered attendees invaluable insights to introduce into practice and an excellent networking opportunity to connect with other clinicians and practice owners.
With guest speakers:
Dr. Thivi Maruthappu – Nutrition and Skin Ageing
Prof. Mike Sherratt – Bioactive peptides and the skin
Dr. Anjali Mahto – The utility and clinical application of new laser and light devices
Prof. Chris Griffiths OBE – How to prevent ageing
Recordings of our events and education are available online to affiliate members. The Skin Diary operates an affiliate programme for clinics and clinicians. This allows patients access to the finest formulations, keeping them on track with treatment results.
Join The Skin Diary mission
If you’re dedicated to giving your clients the best-in-class skincare and boosting clinic revenue, join The Skin Diary’s mission. We’re passionate about demystifying complex ingredients and eliminating unnecessary steps with our research-backed formulas that guarantee results in helping to reverse skin ageing and sun damage. Unlike many other services, we offer ongoing dermatologist support reassuring you that patients are in the safest hands. Most importantly, our rigorously tested topicals work in tandem with your in-clinic treatments, complementing treatments to maximise patient results and increase patient retention.
We’re committed to helping give clinics the resources to elevate practice offerings and deliver solutions that truly make a difference for patients.