It all started when Dr. Clare Kiely, consultant dermatologist, dermatological and laser surgeon and expert in aesthetic dermatology, felt frustrated with the overwhelming skincare choices her clients had to make coupled with the lack of results they yielded. 

With her extensive experience, Dr. Kiely took her vision to simplify the skincare process and improve efficacy with the first 7-day morning and evening personalised skincare routine. A meticulously crafted regimen combining the best active, prescription-grade ingredients with a careful balance of active compounds.

In her pursuit, Dr. Kiely was fortunate to gain support from Professor Chris Griffiths OBE, a pioneering dermatologist and scientist with over three decades of experience studying skin ageing and rejuvenation strategies. His groundbreaking research at the Universities of Michigan and Manchester laid the foundations for our understanding of how retinoids work in the skin, firmly establishing them as the gold-standard active ingredient for skin rejuvenation. This knowledge was not only accepted by the scientific community, but also the wider public making retinol is now a household name.